Comments on: The reason agencies should monitor social media… http://joelyrighteous.com/2009/04/21/the-reason-agencies-should-monitor-social-media/ ...it's a digital world Fri, 04 May 2012 22:02:39 +0000 hourly 1 http://wordpress.com/ By: Amber Naslund http://joelyrighteous.com/2009/04/21/the-reason-agencies-should-monitor-social-media/#comment-93 Fri, 24 Apr 2009 15:46:33 +0000 http://joelyrighteous.com/?p=176#comment-93 This is a really interesting discussion, and I have to give great credit to Tim for both knowing that the ad was a great fit for his site, and having the humility to take the criticism in stride.

Truth is, creative will always be a bit subjective. It’s a matter of taste and opinion, and it ultimately matters if it drives the business objectives of the advertiser. The beauty of monitoring and listening, of course, is that the decisions related to all those things can be made while taking into consideration the very real voices and feedback of the community. I love the idea that agencies can refine and better target their efforts by talking in depth with both their clients, and the people that their clients are trying to reach.

Great discussion.

Cheers,
Amber Naslund
Director of Community, Radian6
@AmberCadabra

]]> By: Pages tagged "mad" http://joelyrighteous.com/2009/04/21/the-reason-agencies-should-monitor-social-media/#comment-84 Tue, 21 Apr 2009 15:07:58 +0000 http://joelyrighteous.com/?p=176#comment-84 [...] bookmarks tagged mad The reason agencies should monitor social media… saved by 3 others     MisakiHiTashi bookmarked on 04/21/09 | [...]

]]> By: Tim Burrowes - Mumbrella http://joelyrighteous.com/2009/04/21/the-reason-agencies-should-monitor-social-media/#comment-83 Tue, 21 Apr 2009 11:54:01 +0000 http://joelyrighteous.com/?p=176#comment-83 Hi Joely,

It’s absolutely not taken as an attack. I’m grateful that people care enough about the site to have strong views!

Cheers,

Tim – Mumbrella

]]>