June 29, 2009
As a general rule, I find that 90% of augmented reality is unnecessarily difficult (e.g. you point it at a print out and you see a character etc) and offers little in the way of true value to the user. So I was extremely please to stumble across The Hidden Park this morning.
The Hidden Park utilises GPS to overlay a magical park map over your location. Users are then taken on a journey through the game and can utilise the iPhones camera function to take aug. reality photos. The game is aimed to get kids out of the house, outside and interacting.
I have not yet had the chance to have a full play with this game, but from an advertiser perspective it shows what is capable utilising both GPS and Augmented reality technology. If an advertiser were a good fit this technology could be used to provide an amazing level of value to consumers, especially if we can extend the execution across platforms.
June 28, 2009
I was having a conversation today with Mal and we were discussing the massive role pornography has played in shaping the acceptance of technology.
This is by no means a new finding people have commented for years on the continuing influence porn has had on mainstream acceptance of technologies, from the VHS vs Beta battle of the 1970′s to the emergence of DVD and the uptake of use of the internet, once confined to governments and university geeks. Would these technologies still have achieved their massive level of uptake had the adult-film industry not embraced them? The odds are that DVD and the internet would still have emerged, however it certainly would have taken a lot longer (which means the human race owes the adult-film industry a great debt for assisting our technological development).
The learning we can take from this is that if you are a technology platform and you want to increase your chance of success aim to please the adult-film industry and aid mainstream society in their ability to access and interact with the adult material they produce. I would wager that if a mainstream search engine returned fairly average results for normal search activity but delivered stellar results for “free porn” style search then they would have a great uplift in their non-adult search activity as a direct correlation.
The irony in all of this, of course, is that society at large pretends to be sickened and disgusted by pornography, they try to block and ban it. Yet we know that, even now, the large majority of search activity is adult based searches.
What are your thoughts? If you a technology developer, have you considered directly contacting someone in the adult-film industry and seeing how you can help them address some of their needs?
June 23, 2009
A list of awesome things made from goat!
Goats in general