November 29, 2010

Lessons from 2010

2010 has been a massive year of both ups and downs for me which has lead to some significant personal development. As I take a leap forwards into come new challenges I thought what better time to compose a very brief list of some lessons I’ve learned in the year past.

Professional Lessons

- A campaign not working is not a failure as long as you learn something from it
- Just because something is a good idea doesn’t mean it will work, just because something didn’t work doesn’t mean it wasn’t a good idea
- Take holidays – for years I put off taking trips because I didn’t want to fall behind on work, but nothing leaves you more hungry to do good work than a little time away
- ‘No’ is not a dirty word – If a timeline is unrealistic at least suggest a more manageable solution, don’t just say yes
- Low cost, High Quality, Fast delivery – Pick 2
- Anyone can be insightful, often without realising it. The secret is to listen closely enough to hear the verbal diamond in the rough.

Personal Lessons

- There is no such thing as a black and white situation – only varying shades of grey
- While it’s important to speak your beliefs it is more important to listen to those of others
- Exercise really is enjoyable – everyone wasn’t lying to me for the past 23 years despite what I previously thought
- If you want something in life take it. Don’t wait for the ‘right time,’ it may never come
- In 12 months everything can change – Last year my dad spent about 6 months in hospital undergoing chemotherapy and a stem-cell transplant. The end of December see’s him 12 months cancer free and he is currently back at work full-time and looking more healthy everyday.

October 18, 2010

Brand reinvigoration: Solo

Solo

Ideas for new tag lines that capitalize on Solo’s “Thirst Crusher” brand.

Solo: crushes a thirst like a club to a baby seal

Since you can’t trust VB for your hard earned thirst, why not try Solo?

*animation of a solo can mounting someone’s mouth like a dog in heat* – Solo: its got a crush on thirst

that is all….

August 9, 2010

Election Watch 2010

EXPLOSIONS OF EXCITEMENT
The fire represents the excitement, of which there is none in this election

Since everyone else is writing about the election I thought I might as well throw together a quick summary for all those who are not at all interested.

This election is shaping up to be the least inspiring display of political ineptitude ever experienced. Honestly, I have seen potatoes more erudite and interesting than either potential PM. Not only this, but there is very little debate happening because the two parties are in agreement on their primary policies, simply trying to win by one-upping each other around a series of issues that are not actually important.

Here is a list of what both Labor and Liberal have spoken about thus far:

They hate boats
They don’t like gays
They want us to pay less tax (don’t they always)
They hate each other
Nobody like K-Rudd (poor fella)

You could probably go read some more thought out analysis at sites where people actually care, but its easier to watch the two clips below since they basically summarise the last month of campaigning.

Every single ad/debate/other announcement by either party

Our election options
Couldn’t embed so click here

July 14, 2010

Social Media Expert Kit

In light of the dramatic over-reaction to Crust Pizza posting a link to a youtube clip of bad female drivers I put together a kit to help all the Social Media Experts through this difficult time.

SME Kit

I understand that the implication that all females are bad at driving is sexist, however it is worth noting that the video’s title is actually accurate in that every bad driver it happened to feature was, in fact, female.

July 13, 2010

Attention Journalists: Do your job

Last night on Media Watch there was a piece on the recent campaign by TCO in which they released a piece of content around “texting based disorders” being experienced by teens, such as textephrenia and post-traumatic text disorder. The release was picked up by numerous large scale media outlets and published as news.

The Media Watch piece took the attitude that what TCO did was unscrupulous and wrong. It asserted that TCO & Boost Mobile had misled the public.

Stepping back from what has already happened lets actually think about what was done here. TCO published a press release which clearly stated the research was from Boost Mobile. The paper had ridiculous names like textephrenia and post-traumatic text disorder. To me, if you’re over the age of 16 this should ring a fair few warning bells as the names alone reek of satire and any release or piece of ‘research’ that comes from an interested party should be viewed with a certain level of skepticism.

From my 2 cents all blame sits with the media outlets. It would have taken 1 phone call and 2 minutes of research to de-bunk the report and save themselves the embarrassment of being caught out for publishing this. I saw someone on Twitter say that to blame the media entirely is akin to blaming the victim of a conman for being ripped off, however I would disagree. In life your job not to thoroughly investigate everything you do, there is no need for you to find out the origin of the lettuce on your sandwich at lunch, as a journalist the ONLY thing you are really paid to do is source information and ensure it is credible. If journalists aren’t doing their jobs what exactly are they being paid for?

Full disclosure: I am friends with the team at TCO though have never done business with them

EDIT:

Tim over at Mumbrella did some actual research and spoke to people and came up with a much better post around this issue in which he points out that TCO didn’t actually issue the press release – though he agrees with my key points, which is what really matters now, isnt it?

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