I blogged over on the Amnesia blog about a promotional unit running on the FourSquare platform.
As a general rule, I find that 90% of augmented reality is unnecessarily difficult (e.g. you point it at a print out and you see a character etc) and offers little in the way of true value to the user. So I was extremely please to stumble across The Hidden Park this morning.
The Hidden Park utilises GPS to overlay a magical park map over your location. Users are then taken on a journey through the game and can utilise the iPhones camera function to take aug. reality photos. The game is aimed to get kids out of the house, outside and interacting.
I have not yet had the chance to have a full play with this game, but from an advertiser perspective it shows what is capable utilising both GPS and Augmented reality technology. If an advertiser were a good fit this technology could be used to provide an amazing level of value to consumers, especially if we can extend the execution across platforms.
I’m writing this post directly from the wordpress iPhone app.
The interface is clean and the only minor issue is typing on the iPhone qwerty. This would make writing large posts painfully slow.
The aesthetics are pleasing and the app responds surprisingly quickly to commands. I have been poking around and writing this for about 15 minutes and there hasn’t been a crash or any freezing.
All in all I think the most useful thing about this app is the ability to store basic drafts while out and about. Then once home you could firm up the idea and post it live.